Chapter 1
On Strategic Dynamics for Biotech Organizations
So you're building something important in the life sciences. The science is solid, but the path forward isn't linear—markets shift, competitors pivot, internal dynamics oscillate. What you need isn't another framework deck. You need someone who can map the forces at play, identify where momentum lives, and help you change direction without losing velocity.
Definition 1.1
pul·sa·tance
noun • Physics (archaic)
1. Angular velocity; the rate of change of angular position with respect to time.
2. The capacity to pivot direction without losing velocity—maintaining forward energy while reorienting trajectory.
Etymology: From Latin pulsare (to beat, to strike) + -ance (state or quality of). Mid-19th century term largely superseded by "angular velocity" in modern usage.